Business on development of advertizing agency
Advertizing agencies represent the personal organizations which are engaged in development of advertizing and marketing strategy. There are advertizing agencies which do a full complex of works – do ideas and later have advertizing information.
Into non-material services of advertizing agency enter – PR, development of BTL, branding and others. Services of advertizing agencies cannot be touched, they differ purely intellectual character. Utility from advertizing is estimated later, and the assessment of your clients is a determinant.
To please clients, it is necessary to estimate the possibilities and possibilities of competitors, answer, for itself, on questions:
– whether many competitors work near you? Whether it is possible to call them successful?
– what types of advertizing offer similar agencies?
– than your agency can be allocated for customer acquisition?
– whether there are at you necessary acquaintances what could help you with obtaining the first orders?
For opening of agency of a full cycle, it is necessary to have a wide experience in the advertizing industry. If you have no such data, start to render services of advertizing on a car, billboards, neon advertizing better. It will be moderately possible to fill up the list of services later. It is better to find a free niche and to try it to borrow with the first. For example, if local competitors are not engaged in advertizing on transport, begin you. It is worth to remember about the perspective directions – to advance business in social networks.
How many it to be necessary for you costs for opening of advertizing agency, precisely nobody will say, but it is real and available business. First ways, it is possible not to open an office. Your employees will do visits to clients. The computer equipment and phones should be Neotklonimymi.
Later, naturally, the office will be necessary. As it is an integral part of style. Let it will be small, but usmotritelny. Without considering office equipment, you to be necessary for the powerful computer what to do work with graphics, with scanning and the color printer. Generally beginning businessmen manage the means which pay off from 3rd to 6 months. The part of profit goes on activity expansion.
To be necessary for agency the sales manager though first, it is possible for these to be engaged most. As employees will be necessary to you what to do creative works: the designer on development and the idea man.
Keep in mind that first, a huge half of orders, it is possible to receive on acquaintance. And further – everything depends on you.