SERM – the interesting mechanism on creation of positive image
SERM in the markets of CIS countries only starts to draw attention as of experts on advance of sites, and probable consumers of this service. Many simply do not represent that this such. SERM – the western invention, which essence consists in management of reputation in virtual space. Why it is necessary?
Huge part инфы about the goods, services, firms of people proizvodishchy and rendering them receives on the Internet. Wanted to get, for example, the permit on the southern resort – comes into the Internet. Looks for tour agencies, занимющиеся the direction necessary to it, compares the prices and, naturally, pays attention to various reviews of the company. The most part do not thumb through page of the searcher further the 2nd, study only that in a delivery TOP on demand. And if in the TOP there is negative information on firm, possibility of the appeal to its services is miniaturized. How many such probable clients leave to competitors – tell, probably, anybody cannot. And not only leave, well and as required to friends companions can tell: "And here I read (and) that…".
For the commercial company such situation is discrepancy. To solve which the specialist in SERM will help, using for work ways and the SEO methods. The main objective – "expression" from basic pages of delivery on demand инфы, creating negative style of the commercial project.
As it can be exercised administration of reputation in a network in practice:
– creation of sites and blogs with positive information, their advance;
– placement of suitable responses on already available sites, in blogs, profile groups in social networks. Perfectly, if platforms are in a delivery TOP on the main for the client to inquiries;
– mistrust excitement to the bad responses which are available from a network;
– creation positively influencing PR style;
– optimization and advance of a site of the company in order that it was in delivery above, than sites with negative information.
Apparently from the list of actions, work difficult, laborious and long. For its carrying out it is necessary to possess extensive zaniye, to have experience in optimization and advance of sites. One of the companies, whose specialists correspond to nuances, – WebPromo. The Ukrainian company, young (it is slightly more than 5 years in the market), but briskly developing. Has good properties on growth of the client base. It is possible to call plus of WebPromo that its activity clasps all stages of "life" of a site on the Internet. Specialists of the company can be entrusted a site after its creation, and they will be "Vesti" the project in all directions of advance and promotion.