Creation the shop Internet – development of business
Progressively adjusted businessmen realizing how printsipno to walk in a foot over time, very long time ago use the Internet as an advertizing platform for own retail outlets. The site cut-away being representation of business in a network, became invariable attribute of many shops. Having visited your site, the potential buyer could estimate the range of your outlet in a stable house situation and choose a product to itself to taste.
But development of technologies and ideas for business is not necessary on a place. An ordinary site with the list of the goods became insufficiently. On change to static advertizing pages as their logic continuation, Internet shops come. Opening of Internet shop will allow your business to cover as the bigger number of potential buyers is possible that, will obligatory, positively affect dynamics of sales. But development of Internet shops, is laborious process to which needs to pay special attention.
Regardless of the fact that your outlet in real life realizes, the Internet shop will give to your business priority to a meeting in several directions. In – 1-x, without considering acquaintance with the range of a product, your potential clients have possibility to get the attracted thing, without departing from the computer. In – 2-x even if the user has no possibility to order a product in your Internet shop (there is no time to issue the card for virtual purchases; does not trust payment systems), it can is weakened to ask the price of the goods to get it later in real shop. In – 3-x, the Internet shop allows to shop during such time when ordinary shops are already closed. Eventually, at existence at your Internet shop of a delivery service, the geography of sales considerably extends at the expense of the purchases made by clients from other cities.
Thus, opening of Internet shop promises to your real business additional benefit. Judging by growth rate of number of Internet shops in the world, the increasing number of businessmen was estimated for themselves by pluses of such type of commerce.
Costs for opening of online shop are comparable with costs of input in a system of a real retail point. And, many items of expenditure coincide in both cases. Both types of trade demand costs for advertizing, the personnel, the equipment. Payment of work of professional web designers and programmers which will undertake creation of online representation of your business will be separate category of expenses. Average cost of opening of Internet shop makes from 300 to 600 thousand rubles.
Despite the virtuality, Internet shop asks drawing up of carefully thought over business plan. If the Internet shop is created as the isolated business which does not have the double in real, possibility of failure grows. After all directly the experience of business management saved by the businessman at development of business in real life, will help it to calculate possible threats and not to make the mistakes leading to crash of all business.